Exide Batteries has a proud Australasian heritage dating back to 1935 and continues to be a market leader through implementation of specifically designed products and programs for their local markets. Exide utilise leading edge technology to provide ultimate durability delivering consistency in performance, making the right choice for the Australian and New Zealand automotive industry.
Very competitive segment, with new players entering the market. Commoditised products with little differentiation between brands, where sales discounts and rebates were ineffective as a leverage. Needed a solution to keep sales channel partners loyal to their brand with a valued rewards program that ensured repeat business from their channel partners.
Implemented Points Shop Sales Channel Loyalty & Rewards B2B Program for both Australia and New Zealand sales operations.
Key results were considerable lift in repeat and regular sales orders, greater engagement between sales/marketing operations and their channel partners, and enthusiastic clients who could redeem reward points for 100’s of top-brand merchandise.
